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Puma X Sneaker Freaker Running book event, Berlin.
On Saturday May 4th, Forever Fresh had the pleasure of being invited to a very special event in Berlin, the launch of the Sneaker Freaker x Puma running book, the evening took place in a fantastic riverside venue called the FLUXbau, also amongst the 200 + people in attendance were many puma fans, staff, collectors and bloggers as well as Woody from Sneaker Freaker, Jason Markk and the legendary Helmut Fischer, Helmut is the man responsible for many of Puma’s footwear designs over the last 35 years.
Peep the pics..
Special shout out & thanks to Jens!
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PUMA x Hypebeast “The Dim Sum Project” | Blaze of Glory OG & LTWT
PUMA has partnered with online lifestyle magazine Hypebeast to launch thePUMA x Hypebeast ‘Dim Sum’ Pack. Teaming up together for the first time, this highly anticipated collaboration is an exclusive double release celebrating one of PUMA’s most popular and respected silhouettes: the Blaze of Glory. The PUMA x HB ‘Siu Mai’ Blaze of Glory OG and ‘Har Gao’ Blaze of Glory LTWT releases on May 10th, 2013 in Hong Kong. This pack will later release at selected sneaker boutiques across the globe on May 17th, 2013.
Based in Hong Kong, Hypebeast is considered one of the premier online destinations for editorially driven commerce and news. They span styles and brands, from streetwear to cotemporary and high-end fashion, and from the grassroots to the well known and established. The Hypebeast editorial team continuously strives to make a positive contribution to the online medium and offer their readers unique content and insight to the industry’s most influential leaders.
Eugene Kan, Hypebeast’s Managerial Editor, states “We are actively trying to balance reporting versus creating news, which has been much more rewarding. It is not always about being the first to ‘break’ the news but more so about telling the best story.”
Dim Sum translates to mean ‘touch the heart’ and is the core of Hong Kong’s culinary culture and local lifestyle. When the opportunity was presented to Hypebeast to join forces with PUMA, it was the ‘heart’ of their city they sought to represent. Based on food for thought and linking city and culture, Hypebeast created a unique take on a classic PUMA silhouette using elements widely known and cherished in making Dim Sum: Siu Mai and Har Gao, to inspire this release.
“Seeing as this was a release themed around our city, food itself is a huge part of the local Hong Kong landscape,” describes Kan. “I’ve been really interested in the conceptualization and execution of food, as well as itsimportance within culture. Dim Sum in itself is such an institution, it was a no brainer to pick it! It was only fitting that we set about trying to apply these inspirations to footwear.”
The PUMA Blaze of Glory is a shoe that hit the ground running in the 1990s and built its credibility through PUMA’s Trinomic technology. The PUMA x HB ‘Siu Mai’ Blaze of Glory OG is outfitted in a luxurious yellow leather and suede upper, referencing the yellow wrap of Siu Mai dumplings. The shoe is highlighted by a cushionCELL midsole in white and rounded out by a neoprene boot for fit and comfort. The PUMA x HB ‘Har Gao’ Blaze of Glory LTWT is light in weight and more flexible than the OG with a PUMA FAAS 250 midsole, and features a minimalistic upper with a unique translucent shrimp camouflage pattern. Each pair of sneakers is made to be available in a dust bag that mimics the motif of a bamboo steamer, similar in style to the basket Dim Sum is generally served in.
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Puma X Staple Design Pigeon suede.
PUMA have joined forces with multi-dimensional streetwear brand Staple Design and their iconic founder, jeffstaple, to launch the PUMA x Staple Design Pigeon Suede. The highly anticipated sneaker release is centered around one of PUMA’s most prominent and renowned silhouettes: the Suede, which was exclusively made in Japan for this collaboration.
Based in New York City, Staple Design began in 1997 and is today comprised of three main divisions: a clothing brand, a creative agency, and the Reed Space retail store & Reed Pages publication. Staple Design is globally recognised as one of the most well respected brands and leading creators for perfectly mixing street-minded sensibilities with high-end sophistication within street culture, art, fashion, sports, and multimedia platforms.
Organically inspired by mutual admiration for what is classic, the collaboration between PUMA and Staple Design was not about what is on trend at the moment or will be on trend in the future, but more so about what is and will be timeless.
“I don’t follow trends. Ever. I purposely mute myself to them,” states jeffstaple. “Our world renowned Staple Pigeon has become a brand onto itself and has had a beloved following for the past decade. We strive to attach the Pigeon to silhouettes that stand the test of time. The PUMA Suede is without a question, one of the most important shoes in all of sneaker history.”
A cultural renegade since 1968, the PUMA Suede is a shoe that continues to be a crowd pleaser and PUMA’s most reputable sneaker of sport-inspired style. The PUMA x Staple Pigeon Suede takes cues from the Pigeon and its organic nature with the use of suede, leather and trim materials that have a natural touch. The ‘Made in Japan’ signature was a special homage to jeffstaple’s very close kin relationship to Japan, his second home. The PUMA x Staple Pigeon Suede is the first of several upcoming special projects designed to commemorate the 45th Anniversary of the PUMA Suede.
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La MJC, Puma and Footpatrol present ALL GONE book signing by Michael Dupouy
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PUMA Macht’s Mit Qualität - SS’13 First Look
PREMIUM MATERIALS, EXACTING QUALITY AND DESIGN COUPLED WITH NODS TO JAPANESE STREETWEAR AND PRECISION CONTRIBUTE TO PUMA MACHT’S MIT QUALITÄT: A CONFLATION OF PAST AND PRESENT TRANSLATED INTO UTILITARIAN DESIGN FOR THE URBAN ENVIRONMENT.
The PUMA product of yesteryear stamped with a mark of above- average quality: PUMA Macht’s mit qualität. German for “PUMA does it with quality.” The new PUMA Macht’s Mit Qualität collection refreshes that era of uncompromised product quality with modern twists.
Design fuses Tokyo’s progressive streetwear trends with traditional rugged performance - and protection- oriented subjects. The military and workwear influences run deep with the great outdoors another central theme.
This season’s footwear offering see PUMA’s rich sporting heritage brilliantly paired with the ideas and influences at the centre of the MMQ collection, namely utilitarian design and Japanese streetwear. The Wayler Mid has a distinct stylised look with premium materials and construction and rich detailing offering the perfect palette for a series of bold colour ways. The Clyde MMQ offers a smarter alternative, taking its design cues from the classic darby cut, this smart yet casual upper is a true hybrid that sits on PUMA”s evergreen iconic Clyde tooling.
Apparel is equally considered, a range of jacketing solutions range for the lightweight and waterproof yo heavier weigh military inspired coats. The standout lightweight jacket uses a deconstructed all over camo print and comes in khaki and a navy. Featuring technical features honed in the field of sport and performance this jacket will keep you warm, dry and ahead of the pack. In sharp contrast is the Military Jacket, with its heavyweight fabric, large reinforced collar and concealed button fastenings all offering the perfect repost to the cool evenings.
These austere themes take fresh form with premium materials and constructions, protective zippers and straps, and unbalanced colour blocking and the PUMA Macht’s Mit Qualität Camo graphic.
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thanks to Canoe for the text & images.
Forever Fresh Flickr update
Just a quick message to let you know that we added quite a few new pics to our original Forever Fresh pages, so go check them out www.flickr.com/foreverfresh
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Icons since their introduction in the early 80s, the Blue Star & Red Star raced through the decade with their cutting-edge, lightweight construction. Both featured clean suede uppers with distinct T-Toe overlays, padded foam tongues, and an outsole tread built for ultimate grip on indoor surfaces. They were dubbed due to their colour a common trend at the time but made their own name in the PUMA hall of fame.
The first ever reissue has seen the Shadow Society delve into the depths of their acute sneaker knowledge, meticulously refurbishing every iconic detail. From the clean suede uppers with their distinct T-Toe overlays to the font, logo spacing and style of the branding the Shadow Society have set an authentic tone which is further reinforced by the use of PUMAs vintage Dassler logo.
Once again through exploring what they feel is most relevant to consumers and their respective markets the Shadow Society, a tight knit diverse group of characters from all over the world comprising taste makers and PUMA aficionados alike, have produced a series of reissues which pay painstaking attention to detail and premium execution
The second of the PUMA Shadow Society drops, launch at PUMA List retailers globally and other key retailers on 8th December.
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Puma Shadow Society launch event
If you free and in London on thursday evening then get yourself along to the launch event of the latest Puma Shadow Society collection.
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Puma Shadow Society, the second coming.
THE PUMA SHADOW SOCIETY IS A TIGHT KNIT, DIVERSE GROUP OF CHARACTERS DRAWN FROM ALL OVER THE WORLD. TASTEMAKERS AND PUMA AFICIONADOS ALIKE, THE SHADOW SOCIETY ARE AUTHORITIES IN THE SNEAKER GAME AND, THROUGH THIS PROJECT, HAVE SET OUT TO REDEFINE THE MEANING OF SNEAKER ‘CO-LAB’.
Exploring what they feel is most relevant to consumers and their respective market, the Shadow Society were given creative control; dictating the colours, materials and degrees of branding throughout the pack.
Last year saw the Shadow Society burst into life with some of the most exclusive and desirable States make-ups ever and their latest creative endeavour promises to explore the group’s innovative vision even further. For the first time the Shadow Society will supplement their sneaker offering with a range of equally considered apparel and accessories.
The Shadow Society has yet again reached into PUMA’s storied archive to select and reinvigorate iconic kicks of old. The group’s reissues pay extreme attention to detail with premium craftsmanship, fabric, and colour all at the centre of the project. The first drop features fresh takes on the ZDC82 and R698, and the coveted Shadow Society leather lace bags containing a set of premium laces for good measure.
In 1982, PUMA introduced the ZDC82 silhouette: an outdoor trainer with a slightly thicker, more cushioned midsole that was quickly adopted by athletes and joggers alike. The Shadow Society’s update features rough cut suede and striking colour blocking which evokes images of the 80’s as well as brilliantly complimenting the ZDC82’s unique and aggressive rubber outsole tread pattern which was designed to tackle any outdoor terrain.
In the 90s, PUMA added to the running revolution with Trinomic motion control technology. The R698 Runner fused Trinomic with a chunky EVA outsole and plenty of cushioning for a smooth ride. This version is re-imagined with athletic breathable mesh and premium suede overlays, and underlined by a translucent gum outsole.
The Shadow Society Backpack features a durable 900 D brushed polyester and padded shoulder straps with grip handles. Inspired by the bags of yesteryear, it boasts vintage, natural tan leather trims and an embossed badge. A hiking inspired drawstring closure system and retractable sides mean you can change the shape of the bag to suit your needs. It’s rounded out with a few modern, practical touches including a high gloss printed base and padded laptop pocket.
The three apparel pieces feature premium materials and a variety of subtle Shadow Society badges and insignia. The long-sleeved shirt has sport influenced stitching and tonal details, set off by another athletic nod with rear venting and button fastening. The t-shirt is decked out with a tonal chain stitch across the back neck and shoulder with a arresting logo print. And finally, the carbon coated jacket draws on performance led aesthetics with a reversed zip and hood to help you stay every bit as incognito as its anonymous makers.
Keep your ears to the ground for more information on this and forthcoming drops from the elusive Shadow Society. The first of the PUMA Shadow Society drops, launch at PUMA List retailers globally and other key retailers on 24th November.
@chillie63 @measel77 @theforeverfresh
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Puma Suede CVO
PUMA acknowledges the world of cycling with the Suede CVO. A classically stylish silhouette the Suede CVO marries aesthetics and performance effortlessly.
Whilst the shape and materials are a nod to PUMA’s storied heritage, the shoe is elevated to the now through PUMA’s innovative use of contemporary cycling technologies.
Clean toe construction offers both functionality and smooth lines which lend itself easily to the most fashion conscious, or discerning cyclists. The suede is water resistant on the Vamp, whilst the 3M reflective accents are understated but ensure visibility when riding in the dark.
Comfort and progressive design run deep in the PUMA Suede CVO, with additional foam in the topline, a 2.0mm insole lasting Bontex and Eco-Ortholite instock all ensuring a superb and comfortable ride.
A triumph in design the Suede CVO sees PUMA create an accessible yet fully technical cycling shoe that can take you effortlessly from the road to the pub.
Available at Footpatrol.
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